There were multiple challenges with the client’s online store: an outdated design, a weak brand identity, poor quality product shots, and a buggy payment system. These issues negatively impacted customer experience and there were hardly any online sales.

The decision was made to transition from an outdated WordPress theme to the more robust Shopify platform. This switch allowed us to get localization and payment management functionality out of the box, immediately enhancing user experience and overall functionality of the store. This allowed us to install analytics tools and monitor user behavior in real time.